Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much of it expressed through a rapidly evolving media planning and buying business. Here, we introduce the inaugural L.A. Media Stars, written by Adweek’s longtime West Coast contributing writer T.L. Stanley and spotlighting the most important people in that universe. Among the many changes this city has seen: movie marketing that has been turned on its head in the digital age.